COMMUNICATION
SOLUTIONS IN
OUR SOLUTIONS
PUBLIC RELATIONS
We transform your information into publications that strengthen your reputation and generate business opportunities. Our team has more than 17 years of local and international experience boosting B2B and B2C companies, organizations, associations, professionals, and freelancers through strategic media management connected to the target audience. We have listed many sectors we have worked with technology (cybersecurity, SaaS, artificial intelligence, blockchain, wearables, gadgets, cellphones / mobile phones), banking, retail, automotive, education, hospitality, gastronomy, real estate, energy, social responsibility, art and culture, and lifestyle, among others
SOCIAL MEDIA MARKETING & DIGITAL ADVERTISEMENT
We strategically manage social media and advertising campaigns for personal brands and small, medium, and large businesses. We identify the most suitable platforms (TikTok, Facebook, Instagram, and LinkedIn) based on brand strategy and business objectives. We build brand image, trust, and credibility through strategic content, and we boost results with paid advertising focused on generating visibility, leads, and sustainable sales.
WEB DEVELOPMENT & LANDING PAGES
We design strategic websites and landing pages, optimized to convert visitors into customers. Each project is developed according to SEO, speed, and structure criteria, and is focused on improving the user experience (UX), facilitating navigation and the conversion process. Our websites are aligned with the brand's marketing objectives, boosting the results of digital advertising and the business's organic growth.
TRANSLATION
We collaborate with senior translators specialized in fields, such as technical, legal, tourism, audiovisual, scientific-medical, commercial, and marketing. Our team effectively applies professional translation techniques and relevant terminology to provide you with functional translations that meet your communication goals in the target language.
INTERPRETING
We are prepared to facilitate communication among multilingual participants in your events and meetings. We collaborate with interpreters specialized in business, health, law, foreign affairs, politics, education, and entertainment, who are distinguished by their professionalism and broad experience in simultaneous, consecutive, liaison, and whispered interpreting.
MERCHANDISING
We offer the design and production of creative, useful, and everyday promotional gifts to boost customer recall and loyalty. We have several options in metal, plastic, textile, and eco-friendly materials, and we customize them according to your communication goals.
PRESENTATIONS WITH GREAT IMPACT
Our professional presentations are designed to be your best communication tool. We are ready to help you present your strategies, proposals, and results in a direct, accurate, and visually striking way in formats such as PPT, Canva, Google Sheets, among others
SUCCESSFUL CAMPAIGNS
ART & CULTURE
PR campaign and media coverage for the painting exhibition “Mirages” by painter Liz Ángeles.
HEALTH & TRANSPORTATION
PR campaign to inform about the collapse of the National Drivers System, in defense of medical centers for driver licensing and drivers nationwide.
TRUSTED BY
As Head of Communications at both Caritas Lima and Lima Cathedral, I highly recommend the EFFETHA agency for its excellent volunteer work in the area of Public Relations. Its work was characterized by commitment, institutional sensitivity, and a well-focused communication strategy, achieving very positive results in visibility, positioning, and connection with the public.
EFFETHA demonstrated a high level of professionalism, creativity, and dedication to service, fully aligning itself with the values and mission of both institutions. Without a doubt, it is a reliable agency with a significant impact on social responsibility and institutional communication projects.
Alejandra Mozo
Content & Growth Marketing Specialist
Sonia is an excellent professional and highly skilled in all aspects of Public Relations. She consistently meets the requested objectives. On behalf of our company, Estratégica OI, we highly recommend her.
Carlos Barriga
General Manager at Estratégica Outdoor & Indoor
As Head of Communications at both Caritas Lima and Lima Cathedral, I highly recommend the EFFETHA agency for its excellent volunteer work in the area of Public Relations. Its work was characterized by commitment, institutional sensitivity, and a well-focused communication strategy, achieving very positive results in visibility, positioning, and connection with the public.
EFFETHA demonstrated a high level of professionalism, creativity, and dedication to service, fully aligning itself with the values and mission of both institutions. Without a doubt, it is a reliable agency with a significant impact on social responsibility and institutional communication projects.
Alejandra Mozo
Especialista em Content & Growth Marketing
Sonia is an excellent professional and highly skilled in all aspects of Public Relations. She consistently meets the requested objectives. On behalf of our company, Estratégica OI, we highly recommend her.
Carlos Barriga
Gerente Geral na Estratégica Outdoor e Indoor
Working with the team was a very smooth experience. They knew how to interpret our ideas and turn them into a functional and attractive design that improved interaction with our clients.
Luis Méndez
Creative Director, Brandify Studio
From the very first contact, they understood what our brand needed. The result was a modern visual proposal and digital communication consistent with our identity.
Daniela Torres
Head of Marketing, Innovar Digital
Their commitment and attention to detail made the difference. Not only did they meet deadlines on time, but they also provided creative solutions that elevated the quality of the project.
Mariana Salas
Communications Manager, NovaCorp
HISTORY & EXPERIENCE
During the pandemic, I saw the need to ‘open’ new channels of communication and founded EFFETHA, my communication and language services agency (an Aramaic word meaning ‘be opened,’ taken from the Gospel of Mark 7:34). The services we provide include public relations, web development and positioning, social media, high-impact presentations, and translation and interpreting. Our mission is to ensure that companies, organizations, and freelancers from different countries can access these high-quality solutions to boost their economic growth as well as their families.
During my career of more than 17 years as a communication consultant for local and international agencies, as a freelancer, and also at EFFETHA, I have led public relations campaigns for Palo Alto Networks, JW Marriott, Kaspersky, Indra/Minsait, L’Oréal, COFIDE, Equifax, Inca Rail, Campari, the Automotive Association of Peru, Oxford University Press, Toulouse Lautrec, History Channel’s “One Idea to Change History,” the Zayed Sustainability Prize, Austrade, IIPE Unesco, TMF Group, Prometeo, Tetr College of Business, Alternativa Film Festival, Hispanic American Association of Psychosomatic Medical Centers (ACEMPHI by its Spanish acronyms), BCP, Novo Nordisk, FAW Trucks, Dongfeng, CAMC, UD Trucks, , Liz Ángeles, del Perú, the Basilica Cathedral of Lima, the Order of Friars Minor Conventuals and the Vincentian Sisters of Charity.
HISTORY & EXPERIENCE
SONIA RAMOS VELARDE
CEO and Founder of EFFETHA
Amid the pandemic, I saw the need to “open” new channels of communication and founded EFFETHA, my communication and language services agency (an Aramaic word meaning “be opened,” taken from the Gospel of Mark 7:34). The services we offer include public relations, web development and positioning, social media, high-impact presentations, and translation and interpreting. Our mission is to provide companies, organizations, and independent professionals from different countries with access to these solutions at the highest quality, helping to drive their economic growth and that of their families.
Durante mi trayectoria de más de 17 años como consultora en comunicaciones para agencias locales e internacionales, como independientes y también desde EFFETHA, he liderado campañas de relaciones públicas para Palo Alto Networks, JW Marriott, Kaspersky, Indra/Minsait, L’Oreál, COFIDE, Equifax, Inca Rail, Campari, Asociación Automotriz del Perú, Oxford University Press, Toulousse Lautrec, Una Idea Para Cambiar la Historia de History Channel, Zayed Sustainability Prize, Austrade, IIPE Unesco, Tetr College of Business, Alternativa Film Festival, Asociación de Centros Médicos Psicosomáticos Hispanoamericana (ACEMPHI), BCP, Novo Nordisk, FAW Trucks, Dongfeng, CAMC, UD Trucks, San Bartolome, Liz Ángeles, Caritas del Perú, la Basílica Catedral de Lima, la Orden de Frailes Menores Conventuales y las Hermanas Vicentinas de la Caridad.
PURPOSE
TO IMPROVE THE COMMUNICATION WITH AND ECONOMIC AND SOCIAL IMPACT
IN THE BEST INTERESTS OF ALL FAMILIES WE SERVE
We want to promote the democratization of quality language and communication services, making them accessible to companies and organizations regardless of their size, as well as to workers and independent professionals, in order to contribute to their economic and social growth, as well as that of the families they support.
HORIZON
TO BOOST OUR LOCAL AND INTERNATIONAL RECOGNITION
Over the next five years, we plan to strengthen our reputation as a company that provides accessible language and communication services, with quality and tailored / customized support.
PURPOSE
We highlight what makes your organization unique and its positive impact. We communicate its contribution to the country, society, and the families who rely on it.
HORIZON
We design communication strategies tailored to your company’s needs. We take into account its objectives, unique advantages, and the market context.
PRINCIPLES
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